TipShield is a dual-material gel guard that covers bra underwire endpoints, preventing the #1 complaint in intimate apparel: wires that poke through fabric and into skin.
Used by 7 active brand conversations — Wacoal, Hanesbrands & more
Underwire bras are the largest segment in a $27 billion global market. Yet the most common complaint has stayed the same for decades: the wire pokes through. Women use moleskin, duct tape, and nail polish as DIY fixes. The industry has tried spring-loaded tips, full-wire gel wraps, and iron-on patches. None of them address the root cause at the point of failure.
Moleskin, tape, and glue degrade after a few washes. Consumers spend time and money on band-aids that fail.
Comfort complaints are the #1 reason for bra returns. Retailers eat the cost, brands lose repeat customers.
Full-wire wraps add bulk. Spring tips shift over time. Nothing addresses the specific failure point at the wire endpoint.
Stiff on the inside where it grips the wire. Soft on the outside where it meets fabric and skin. Two materials, one purpose: keep the wire locked in place without sacrificing comfort.
A flat T-shape on each side under the arm covers the wire endpoint and distributes pressure across a wider area. No bulk, no shifting, no poking.
Between the cups, where both wires converge, a double flat T-shape covers the center gore. The most sensitive contact point gets the most protection.
TipShield attaches directly to the wire during manufacturing. It's a component, not an accessory. No consumer assembly, no aftermarket band-aids.
The T-shape isn't decorative. The crossbar spreads load across the fabric channel so no single point concentrates enough force to punch through. The stem locks onto the wire endpoint with a rigid inner grip.
The pliable gel outer layer absorbs movement and prevents any hard edge from reaching skin, even after hundreds of wash cycles.
Click the material tags to explore each layer
| Solution | Targets Endpoint | Dual-Material | Built-In | Survives Wash |
|---|---|---|---|---|
| Moleskin / Tape | ✗ | ✗ | ✗ | ✗ |
| Spring-Loaded Tips | ✓ | ✗ | ✓ | ✓ |
| Full-Wire Gel Wraps | ✗ | ✗ | ✓ | ✓ |
| Iron-On Patches | ✓ | ✗ | ✗ | ✗ |
| TipShield | ✓ | ✓ | ✓ | ✓ |
TipShield solves the #1 consumer complaint in underwire bras — and it integrates into existing manufacturing with minimal retooling.
Exclusive regional licenses available — first to respond, first to lock in territory
TipShield is available for exclusive and non-exclusive licensing to bra manufacturers, lingerie brands, and major retailers. The technology integrates into existing manufacturing processes with minimal retooling. Exclusive regional licenses are available now — first brand to move in a territory locks it in.
We'll send specs, pricing structures, and territory availability within 48 hours. No commitment required.
We'll send you specs, territory availability, and licensing details within 48 hours. Check your inbox.
TipShield is designed for licensing to lingerie manufacturers and major retailers. A small component that solves a massive, decades-old problem. The kind of innovation that shows up in product marketing, drives repeat purchases, and earns brand loyalty.
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